Scaling private equity without losing your brand
After leading her family-owned landscaping company for years, Jennifer Jorge’s legacy will now also include a new private equity platform company she’s created — Legacy Lawns.
Explore the April 2026 Lawn & Landscape Issue
After leading her family-owned landscaping company for years, Jennifer Jorge’s legacy will now also include a new private equity platform company she’s created — Legacy Lawns.
The Anti-Rollup: Legacy Lawns Aims to Save Local Brands, Not Erase Them
For decades, the path for a successful local lawn care business often ended at a crossroads: sell to a larger competitor and watch the brand disappear, or face an uncertain future. A new national platform, Legacy Lawns, officially launched this month with a mission to offer a third path—one built on preservation, not replacement.
A new chapter in lawn care growth: Legacy Lawns launches nationwide
The idea for Legacy Lawns originated from a collaboration between industry leaders and King Green, a family-owned lawn care company founded in 1987 by Charlie King.
New platform Legacy Lawns launches with 5 unified brands
King Green, Purple Care, Georgia Lawngrowers, Coastal Turf and Perm-O-Green are now under the Legacy Lawns umbrella.
Legacy Lawns Begins With a Question: What Happens to a Great Business When the Founder Is Ready to Step Back?
For most lawn care owners, the business isn’t just a company. It’s years of early mornings, customer relationships built one yard at a time, employees who became family, and a reputation earned slowly through consistency and care.